So you’ve decided to start a new business! Wondering about what to name your company? What kind of logo to use for your company? Wondering what kind of logo to go with?

These are just a few of the questions that new business owners have to think about. The truth is that a good logo can make a huge difference for your company. It can brand your company with an image that is easy to recognize. However, do not overestimate the power of a good logo. The company that stands behind the logo is just important.

When you choose your company name – try to think about a logo or brand concept to go with the name. You may want to associate your company name with a mascot, an animal, an object or another item of similar sort. Try to conceive of what kind of logo would go with your company name. These ideas are critical when you begin the search for your logo. It will help you whittle down your options and narrow your search. Try to pick short names that are relevant to your company. If you are in insurance, maybe you will want to include the word insurance in your company name. If you are a restaurant – perhaps you will want food related words to make the nature of your business obvious.

When you are picking out a logo – try to go with a more corporate design. What is a corporate logo? Well by definition a corporate logo is: “ A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market.” wikipedia

Corporate logos have a lower amount of colors. This will actually save you a lot of money in the future in printing costs. People remember simple logos. You will find that the less complex a logo design is, the easier it is to memorize the company name and remember the emblem. While it’s tempting to create a work of art that represents all the different angles of your business – often focusing on the one critical aspect of your company is the best option. If you are a construction company – you might want to focus on what your company builds. If it’s homes – you might want to incorporate a home into your logo. If you work on high-end automobiles – you might want to incorporate the silhouette of part of a car. Avoid adding too much detail. For example – if your company worked on high-end cars – you would not want to put the logo of a Mercedes Benz on your company logo. Firstly because that would be using another trademark! Secondly because it would assume that your company will only work on Mercedes Benz.

In the logo world – often less is more. Let the name of your company stand out – and let the image of the logo reinforce your company name. Also – don’t always go with the more expensive logo design option. On the other hand – don’t rush for the cheapest option either. Instead take the time to look through custom logo designers, unique pre-designed logo makers and search for a logo that portrays exactly what you want. Never rush through this process. Make sure that whatever you buy – it is exactly what you want.